Class 35 does not protect your product brand
This is the single most common and most expensive mistake among marketplace sellers, and it recurs constantly.
Class 35 covers retail and business services - running a shop, advertising, business administration. It protects the name of the retail service. It does not protect the name of the goods you sell under that name.
If you manufacture or private-label mobile accessories, the mark belongs in Class 9. Apparel belongs in Class 25. Appliances in Class 7 or 11 depending on the goods. A seller registered only in Class 35 who finds a competitor selling identical goods under the same brand has a much weaker position than they believe they have.
Where you genuinely operate a retail platform as well as selling your own goods, both are appropriate. Class 35 alone, for a product business, is not.
Marketplace brand registry and what it needs
Amazon Brand Registry, Flipkart and the other marketplaces accept applications at different stages, and the requirement moves. What is consistent is that an application number gets you further than nothing, and a registration certificate gets you furthest.
The practical consequence for a Noida seller is that filing early matters more than filing perfectly. The portal gives the application number when the filing is completed, and you can use the ™ symbol from the filing date. The ® symbol may be used only after registration, and using it before is a punishable offence.
Noida is not Delhi, and in 2026 that stopped being a technicality
The single most common mistake in Noida advice is applying Delhi's rules. Noida is in Gautam Buddha Nagar district, Uttar Pradesh. Different state, different Registrar of Companies, different labour law, different stamp law, separate GST registration, and no municipal corporation at all. Since February 2026 two of those differences got sharper.
Trademarks still go to Delhi. A Noida or Greater Noida applicant files at the New Delhi office of the Trade Marks Registry, whose territory covers the whole of Uttar Pradesh along with Delhi, Haryana, Punjab, Uttarakhand, Himachal Pradesh, Jammu and Kashmir and Chandigarh. India has five Registry locations: the Registry itself is at Mumbai, and its four branches are at Kolkata, Chennai, Ahmedabad and New Delhi. Jurisdiction follows the applicant's principal place of business in India, or the address for service where there is none, so a Noida address puts you on the New Delhi register.
Company filings moved into Noida. Uttar Pradesh was previously served by a single Registrar at Kanpur. It is now split: ROC Uttar Pradesh-I at Kanpur for eastern Uttar Pradesh and ROC Uttar Pradesh-II, headquartered at Noida, for western Uttar Pradesh. The new offices became operational on 16 February 2026. Noida therefore falls under ROC Uttar Pradesh-II, the office headquartered in Noida itself, and a Noida company no longer files at Kanpur. The Regional Director for Uttar Pradesh is RD (NR-I) at New Delhi, which covers the NCT of Delhi and the State of Uttar Pradesh.
So a Noida business now has its Registrar in its own city and both its Trade Marks Registry office and its Regional Director in Delhi. Getting that combination right is the whole point of reading a Noida page rather than a Delhi one.
What Uttar Pradesh costs a business around the filing
Shops and establishments. Registration is under the Uttar Pradesh Dookan Aur Vanijya Adhishthan Adhiniyam, 1962, the Uttar Pradesh Shops and Commercial Establishments Act, administered by the Labour Department of Uttar Pradesh at uplabour.gov.in. Applications route through Nivesh Mitra, the state's single-window portal at niveshmitra.up.nic.in, which carries the labour department's approvals for entrepreneurs. It is registration, and we confirm the current fee with the Department before quoting it. Note that Delhi's Shops and Establishments Act, 1954 has nothing to do with you.
There is no municipal corporation, so there is no municipal trade licence to chase. Noida is not governed by a municipal corporation. It is administered by the New Okhla Industrial Development Authority, an industrial development authority, and Greater Noida is separately administered by the Greater Noida Industrial Development Authority. There is no "Noida Municipal Corporation" and no "Noida Nagar Nigam", so a page selling you a Noida municipal trade licence is selling something that does not exist. What a Noida business actually needs is the Uttar Pradesh shops registration above, plus any activity-specific licence such as FSSAI for food, plus whatever authority permissions attach to the allotment and permitted use of your plot. That last item is specific to your allotment and we confirm it case by case rather than generalising.
Professional tax and stamp duty. We will not make a claim either way about professional tax in Uttar Pradesh, because we could not verify one. We confirm whether it applies before we quote you. Uttar Pradesh stamp duty on the memorandum and articles we also quote before you pay it: the only schedule available to us is an undated compilation, and an old partnership-deed figure that used to sit on this site was removed for the same reason.
What a Noida business usually files alongside
Get Udyam registration before the trademark: it is what entitles a small enterprise to the ₹4,500 fee slab instead of ₹9,000, and it must be attached to Form TM-A at filing. GST registration is a separate Uttar Pradesh registration, not a Delhi one, even if your customers are in Delhi. Manufacturers exporting from Noida need an IEC registration.
How we work with you in Noida
Regikart has no Noida office, and our Delhi office is not one. Noida is in Uttar Pradesh, with a different Registrar, a different labour law and no municipal corporation, so treating a Delhi address as a Noida presence would be misleading. Our offices are Kolkata, which is the head office, Delhi and Bengaluru, and Noida work is done remotely from one of those three. Documents come to us on WhatsApp or by email at +91 70444 94804 and [email protected].
Manufacturing businesses and the fee slab
The reduced fee slab under the Trade Marks Rules, 2017 is available to a small enterprise holding a valid Udyam registration, which is worth checking before a manufacturer files across several classes.
That takes the government fee from ₹9,000 to ₹4,500 per class. The certificate has to be attached to Form TM-A at the time of filing, and it cannot be claimed afterwards.